MANSORY and Amaal Partner to Launch Ultra-Luxury Real Estate in Dubai

In a bold move that merges the worlds of automotive artistry and high-end property development, German luxury design brand MANSORY has announced a strategic partnership with UAE-based developer Amaal to co-create a new class of ultra-luxury real estate in Dubai.

Known globally for customizing high-performance cars into one-of-a-kind masterpieces, MANSORY is now expanding its design philosophy into the architectural realm. This collaboration marks MANSORY’s first-ever foray into the global real estate market—and it’s starting in one of the world’s most competitive and innovative luxury property hubs.

The partnership aims to combine MANSORY’s signature design aesthetic—defined by boldness, individuality, and craftsmanship—with Amaal’s regional real estate expertise. Together, the two brands will develop a series of high-end residential projects that embody exclusivity, meticulous detail, and a bespoke living experience for a discerning clientele.

Kourosh Mansory, Founder and CEO of MANSORY, expressed his vision for the new venture:

“Bringing the MANSORY signature design language into the world of real estate is an exciting evolution for our brand. Dubai’s spirit of ambition and innovation mirrors our own. Through our partnership with Amaal, we are crafting spaces where every element, from architecture to interiors, expresses the bold individuality, craftsmanship, and passion that define MANSORY.”

The first project under the MANSORY-Amaal banner is expected to be unveiled later in 2025. While details remain under wraps, sources close to the development hint at a limited collection of bespoke residences located in one of Dubai’s most sought-after districts. These homes will not only showcase cutting-edge design and materials but will also integrate lifestyle experiences inspired by MANSORY’s legacy in luxury engineering and customization.

Abdulla Lahej, Chairman of Amaal, emphasized the significance of the partnership for Dubai’s luxury real estate future:

“Partnering with Kourosh Mansory represents a transformative step for Amaal. We are committed to delivering developments that push the boundaries of design and luxury while creating world-class destinations that embody Dubai’s position as a global hub for innovation and excellence. Together, we are creating a new expression of bespoke living that reflects the exclusivity that defines the next generation of luxury real estate.”

The collaboration arrives at a time when Dubai’s luxury property market is experiencing unprecedented momentum. With high demand from ultra-high-net-worth individuals, global investors, and lifestyle-driven buyers, the city is on track to top global luxury residential sales rankings in 2025.

By entering this market with a globally recognizable brand and a strong local development partner, MANSORY and Amaal are positioned to make a lasting impact—offering more than just real estate, but a lifestyle that fuses high design with personalized luxury.

More details about the launch project, including location, concept visuals, and sales timelines, are expected to be announced in the coming months.